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The New York International Auto Show (NYIAS) is of late in a circle the corner and so is the IAG Research Awards. The award natural object gives importance to car manufacturers that have created an ad campaign that efficaciously reaches their mark audience.

The winners in the five categories will be declared at the space pinch meal at the Javits Center in New York City wherever the country's biggest motorial broadcast will be command. The finalists for the v categories have simply been proclaimed and two Volkswagen ad campaigns for their cars were announced as finalists for the awarding.

The Volkswagen Jetta's "Dance" ad solicit votes and the Volkswagen Passat's "Safe Happens" ad are finalists for the "Most Effective Overall Ad" accumulation. Aside from that, the Passat lorry is also a competition for the "Most Effective Established Nameplate Launch Campaign" assemblage. The finalists were selected on the idea of their effectiveness in motility their mark audience.

Creativity and plan of action media placement are few of the reference set by IAG Research in choosing the finalists and, finally, the winners in the 5 categories came into state. The drive of the smash is likewise based on the outcome of much than 1.5 a million audience who has been abroach by IAG Research to react to a survey that they conducted.

Kurt Schneider, the General Manager of Creative Content for Volkswagen of America Inc., has this to say just about their ad campaigns' person finalists for the awards: "We are crazy more or less state time-honoured by IAG. This research confirms the sure effectuality of these messages in connecting next to consumers and swelling thinking for the trade name."

The VW Jetta, the central of the "Dance" ad campaign, is the top merchandising vehicle for Volkswagen in the U.S. bazaar. Its powerful marketing spine is the digit of status and comfort features it has. The Jetta is visored near adaptative ocean trip charge as good as grip ownership allowing drivers to have far-reaching control of the conveyance. It has a CD artist and air conditioning for the assurance of the vehicle's occupants.

As far as the drive is concerned, the Jetta is one of the top in its class, acknowledgement to its four-wheeled self-reliant closure group. Volkswagen gives the Jetta's MSRP protrusive at $16,490 for the underside classic.

The VW Passat motorcar on the different extremity focuses on it safety features though it besides offers perfect guarantee and ease of access features approaching the Jetta. Its refuge features includes a fraught roll of six airbags which covers the entire interior region of the conveyance. This conveyance can adequately save its occupants in instances wherever importantly efficacious brake pads are not satisfactory to disdain accidents.

Aside from person warm and safe, the VW Passat also offers obedient fuel efficiency, appreciation to its motor. Its 2.0T classic is supercharged by a 2.0-liter turbocharged four-cylinder featuring direct-injection conferral application.